True Berry Blog

Notes from the farm and facility

Growing, harvesting, freezing, and packing strawberries — written by the people who actually do it.

Why we grow our own strawberries instead of buying them

Vertical integration is not a buzzword for us — it is the only way we can promise the same fruit in every box. Here is what owning the farm actually changes, from variety selection to the day we decide to pick.

Season Notes4 min read

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Harvest

Picking at peak ripeness: how we decide harvest day

Sugar, colour, and firmness rarely peak on the same morning. A look at how our field team reads a block and why a day early or a day late changes everything downstream.

Season Notes3 min read

Packing

Inside the punnet: grading, sorting, and retail-ready packing

Every tray is hand-sorted for size and ripeness before it is sealed. Here is what our graders look for, and why consistent sizing matters as much to a buyer as it does to a shopper.

Facility3 min read

Sourcing

Fresh vs. frozen: which strawberry format fits your product?

Trays, IQF bags, pulp, or concentrate. A practical guide for bakery, beverage, and dairy buyers on picking the format that matches your process and your shelf life.

Buyer Guide5 min read

Processing

How frozen pulp keeps colour and flavour intact

Fully ripened fruit, processed at peak freshness and frozen fast. What happens between the field and the −18°C store, and why it shows up in the finished product.

Facility4 min read

People

The team behind every tray

Cultivation, grading, processing, packing — meet the people who keep our standards consistent season after season, and how regular training keeps it that way.

Culture3 min read

Want to talk strawberries?

Whether you need fresh trays, IQF fruit, or bulk pulp, we are happy to walk you through specifications and samples.

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